Company History

1962
Establishment of AGATSUMA CO., LTD, commencing business in Mukojima, Tokyo.
1968
Capital increased to 5 million JPY.
1973
Capital increased to 10 million JPY.
1974
Establishment of Planning Department (Officially commencing development of new products).
1977
Capital increased to 20 million JPY.
Launch of "Hungry Game" (Soon to be known as "Hungry Hungry Hippos" in U.S. released by Hasbro)
1982
Capital increased to 40 million JPY.
1983
Establishment of Osaka Office.
1987
Relocation of headquarters to Kanamachi for business expansion, Establishment of Misato Distribution Center for rationalization of distribution centers.
Announcement of new "PINOCCHIO" brand.
1988
Commencement of TV serialization "Soreike! Anpanman".
1989
Announcement of merchandise based on anime series "Legend Idol Eriko".
1993
Establishment of Big Ben Inc.
Establishment of Nagoya Office.
1995
Commencement of sales as general sales agency of Power Wheels Japan.
Completion of Iwatsuki Center.
1996
Announcement of Disney character merchandise.
1998
Relocation of headquarters to "Pinocchio Building" in Asakusa.
Establishment of "Anpanman Store" handling official Anpanman merchandise.
2000
Launch of "Kuma no Pu-san to Mamagokko" (Playing House with Winnie the Pooh) series.
2001
Announcement of Diapet line of toy cars.
2002
Launch of "My Melody to Mamagokko" (Playing House with My Melody) series.
2003
Launch of "Nen-Do!" dough compound toy.
2004
Launch of "Sesame Street" series.
2005
Commencement of sales as general sales agency of Playmobil in Japan.
Airing of TV animated series "Onegai My Melody
2006
Launch of "Cawaii Hana-chan" dolls.
Launch of "Thomas the Tank Engine" series.
2007
Exhibit at Nuremberg International Toy Fair.
2008
Opening of Anpanman Nikoniko Photo Studio in Yokohama Anpanman Children's Museum.
Launch of "Aqua Magic".
2009
Launch of new installment in Anpanman toy series - "Anpanman Solar Merry".
2010
"Anpanman Gabugabu Baikinjo" toy became a hit.
2011
50th Anniversary.
Anpanman Touch AIUEO Kyoshitsu Kids Tablet won Nihon Omocha Taisho award of excellence.
Opening of Anpanman Nikoniko Photo Studio in Sendai Anpanman Children's Museum.
2012
Commencement of sales of Dia Robot series
2013
Opening of Anpanman Nikoniko Photo Studio in Kobe Anpanman Children's Museum.
Yomigaki Kids Tablet DX, "Koe ni Kotaeru O Te Suru Wan-chan SUPER" won Nihon Omocha Taisho award of excellence.
Launch of "Deza-kore".
2014
Opening of Anpanman Nikoniko Photo Studio in Fukuoka Anpanman Children's Museum.
Color Kids' Tablet, "Magical Bongo", "Hello Kitty - Ryori mo! Oshare mo! Kitchen ♥ Dresser" won Nihon Omocha Taisho award of excellence.
2015
"Anpanman Hajimete no Oshaberi 48", "Anpanman Magical Trumpet" won Nihon Omocha Taisho first prize.
2016
Exhibit at International Tokyo Toy Show, received distinction for 55th consecutive appearance.
Love Ami won Nihon Omocha Taisho grand prize.
My Friend Teddy, "Anpanman Gabugabu Baikinman" won Nihon Omocha Taisho first prize.
2017
"Love Ami Bonbon Maker" won Nihon Omocha Taisho grand prize.
Anpanman Yomikaki Color Kids' Tablet DX, "Anpanman Hajimete no Magic DX" won Nihon Omocha Taisho award of excellence.